Art World Marketing Partners with Calder Contemporary
Boosting Online Visibility for London's Blue-Chip Contemporary Gallery
The contemporary art market has never been more competitive. With collectors increasingly turning to digital channels to discover their next acquisition, galleries need sophisticated online strategies to stand out. We’re excited to share that Art World Marketing has joined forces with Calder Contemporary, the London gallery that’s rapidly building a reputation for exceptional contemporary works and collector-focused service.
Founded by Lance Calder in 2021, this ambitious gallery has quickly assembled one of London’s most impressive rosters of blue-chip contemporary artists. From iconic Warhol screenprints to sought-after Banksy pieces, their collection spans the essential names that define contemporary art collecting today.
Why This Partnership Matters for Contemporary Art Collecting
Calder Contemporary built their gallery on a simple but powerful premise: exceptional contemporary art shouldn’t be locked behind exclusive walls. With over 50 internationally recognized artists in their program (including David Hockney, Yayoi Kusama, Banksy, and Damien Hirst) Calder Contemporary offers serious collectors access to investment-grade works without the traditional gallery barriers.
What sets them apart is their commitment to transparency. Every piece is priced online, from accessible £800 Damien Hirst editions to quarter-million-pound Warhol masterpieces. This approach has attracted a new generation of collectors who value straightforward dealing and expert curation.
Our challenge? Making sure the right collectors find them. Despite their impressive inventory and growing reputation, Calder Contemporary’s digital presence hasn’t matched their physical success. That’s where we come in.
What We're Working On
Our collaboration focuses on three key areas to maximize Calder Contemporary’s digital reach:
Search Engine Optimization: We’re optimizing their website for art- and artist-specific searches like, ensuring collectors find their extensive inventory when searching for specific artists or artworks.
Content Marketing: With artists like Bridget Riley and Jean-Michel Basquiat available, there are endless opportunities to create valuable content that attracts collectors while showcasing the gallery’s expertise and current offerings.
Online Advertising & Digital Presence Enhancement: From technical website improvements to targeted advertising campaigns, we’re ensuring Calder Contemporary appears prominently when collectors are actively searching for contemporary art investments.
Results-Focused Art Partnership
This collaboration builds on our track record of helping galleries increase their online visibility and connect with serious collectors. By implementing targeted SEO strategies and content marketing specifically designed for the contemporary art market, we’re working to position Calder Contemporary as a leading destination for blue-chip works.
For galleries interested in similar digital marketing support, we offer comprehensive strategies tailored to your specific artist roster and collector base.
Get In Touch
Interested in boosting your gallery’s digital presence? Art World Marketing specializes in opening up sales channels for art galleries. Contact us to discuss how we can help your gallery reach more collectors online.
Or Talk To One Of Our Experts About Gallery Marketing.
Get in touch with Emile, Art World Marketing’s Founder & Digital Marketing Director. We will be in touch as soon as possible.