Art World Marketing Teams Up with Canvas & Bronze
A Story-Driven Approach to Art Curation
We’re very excited to share that Art World Marketing is partnering with Canvas & Bronze, a San Francisco-based art gallery unlike any other. This collaboration marks the beginning of a collaborative journey focused on elevating Canvas & Bronze’s digital presence and helping them share the deeply personal stories behind their stunning global collection.
Canvas & Bronze: A Gallery Like No Other
Canvas & Bronze isn’t your typical art gallery. Founded by husband-and-wife duo Vinit and Vidhi Verma, the gallery features a carefully curated collection of artworks gathered from more than 25 countries over 35 years of travel. Each piece has its own unique story—whether it’s a vibrant canvas found in a tucked-away studio in Morocco or a bronze sculpture discovered at a local market in Southeast Asia.
The heart of the gallery lies in emotional resonance. These aren’t just beautiful artworks—they’re meaningful encounters, cultural snapshots, and personal memories captured in time.
With its striking diversity of works, from fossils and ceremonial objects to contemporary sculpture and rare documents, Canvas & Bronze is arguably one of the most intriguing art galleries operating today. Few spaces, online or off, offer such a seamless blend of cultural depth, personal narrative, and curatorial surprise. The gallery’s website enhances this experience with an interactive map that allows visitors to explore artworks by country of origin, and a “Surprise Me” button that invites spontaneous discovery—echoing the serendipity behind the collection itself. Every piece invites not only aesthetic appreciation but also a sense of wonder and connection.
“Canvas & Bronze is about art that brings happiness,” says Vinit. “Each piece carries a story, and we want to connect with collectors who are moved by those stories.”
A Multi-Channel Strategy to Match a Multi-Country Collection
We don’t believe in one-size-fits-all strategies. And as such, this collaboration is grounded in a multi-channel digital approach designed to elevate Canvas & Bronze’s brand and make it visible to a broader, more aligned audience across the globe. Our work together focuses on three strategic pillars.
Brand Positioning & Storytelling
We’re working closely with Vinit to shape a brand narrative that honors the gallery’s heart and heritage. Rather than focusing on conventional selling points like artist prestige or investment potential, we’re building content that speaks to the emotional connection between artwork and collector. This includes:
- Developing compelling copy that reflects the gallery’s voice
- Capturing Vinit’s curatorial insights and turning them into written narratives
- Crafting artwork descriptions that feel like stories, not specs
- Building profiles of ideal collectors who value art for how it makes them feel
The result? A brand identity that’s human, personal, and unforgettable.
A Multi-Channel Approach & SEO That Speaks to Both People and Search Engines
While storytelling draws people in, visibility makes sure they find you in the first place. Through a robust SEO strategy — executed on the Artlogic platform — we’re making Canvas & Bronze easier to discover by art lovers around the world. From keyword-rich content and optimized landing pages to technical enhancements like better image formats and faster load times, we’re improving both the experience and the indexability of the site.
Leveraging the gallery’s presence on Chairish, we’re building a multi-channel approach that includes not just the gallery’s own website, but also external marketplaces.
Digital PR & Multi-Channel Marketing
One of the most exciting parts of this collaboration is our emphasis on multi-channel outreach. We’re not just focusing on search engines — we’re helping Canvas & Bronze show up on the platforms where today’s collectors spend their time. That includes:
- Optimization of business listings and social media presence
- Building a presence on platforms like Chairish and other online art directories
- Reaching out to online magazines, blogs, and curators for press features
- Creating a pipeline for collection spotlights and gallery stories
- Expanding Canvas & Bronze’s reputation across both established and emerging digital art communities
This approach helps ensure that Canvas & Bronze is seen by the right audience — collectors, curators, interior designers, and journalists who are moved by stories as much as aesthetics.
A Shared Vision for Storytelling
From the start, this collaboration has felt like a true meeting of minds. Both Canvas & Bronze and Art World Marketing believe in authentic connection over algorithms, and purpose over promotion. That’s what makes this more than a marketing campaign — it’s a mission to help more people discover art that speaks to them. Together, we’re laying the foundation for a digital presence that’s just as vibrant and resonant as the artworks it represents.
“Their approach of placing each artwork’s story and emotional impact at the center aligns perfectly with today’s collectors, who are looking for more than just an investment—they’re looking for connection,”
-Emile Haffmans, Founder Art World Marketing.
Curious about a possible collaboration?
Talk To One Of Our Experts.
Send an e-mail to Emile directly. He’ll get back to you as soon as possible.