ART WORLD MARKETING
You Are Paying for Artsy. Are You Getting Your Money's Worth?
Your Artsy subscription costs hundreds or thousands per month. Your 1stDibs account is not cheap either. But when you look at the actual sales those platforms generate, the numbers do not add up. The platform is not the problem. Your presence on it is.
Galleries We Work With
THE PROBLEM
Your Listings Go Up and Stay Static. That Is Why They Do Not Sell.
Most galleries upload their inventory to Artsy or 1stDibs and leave it there. Listings go up with basic descriptions, generic tagging, and no optimization for how collectors actually browse and search within the platform. Online shows go unused. Viewing rooms sit empty. Artist biographies are outdated.
The platform itself has collectors. Artsy has millions of users. 1stDibs has a wealthy, design-savvy audience. Singulart reaches a growing base of online art buyers. The audience is there. The problem is that your inventory is not surfacing to them because your presence is not being actively managed.
And if you are managing multiple platforms manually, updating the same artwork in Artsy, then 1stDibs, then your website, the inefficiency adds up. Inventory gets out of sync. Sold works stay listed. Prices do not match. The administrative burden becomes a reason to stop using the platform altogether.
Get more from your platforms
OUR CLIENTS
"We are very happy with the manner in which Art World Marketing easily translates our ideas and aesthetics into a user friendly website and marketing approach, making the gallery and the artists we represent easy to find through search engines."
WHAT WE DO
We Turn Your Marketplace Subscriptions Into Active Sales Channels
We manage your marketplace presence the way it should be managed: as an active, optimized sales channel that justifies its cost. Not a digital brochure that sits there.
Listing Optimization
We optimize every artwork listing for discoverability and conversion: accurate categorization, keyword-rich descriptions, proper tagging, and compelling presentation. The goal is to make your inventory findable by collectors who are browsing and searching within the platform, not just sitting in your gallery's profile.
Online Shows and Viewing Rooms
We create and manage online shows and digital viewing rooms on Artsy and other platforms that support them. These are powerful tools for showcasing specific artists, bodies of work, or curated selections to the platform's collector audience. Most galleries underuse them.
CMS Integration
We manage integrations between Artlogic, ArtCloud, and your marketplace accounts to keep listings synced, pricing current, and availability up to date across all platforms. Update once, publish everywhere. No more manual duplication.
Multi-Platform Strategy
Artsy, 1stDibs, Singulart, Etsy, Google Shopping, Bing Marketplace. We help you determine which platforms are worth your investment and manage them as part of a broader multi-channel strategy that includes your website, social media, and SEO.
WHY ART WORLD MARKETING
We Know These Platforms Inside and Out
Platform-Specific Expertise
We manage gallery presences on Artsy, 1stDibs, Singulart, and other marketplaces every day. We know what works on each platform, how their algorithms surface listings, and what makes collectors click through and inquire.
Integrated With Your CMS
We work with Artlogic, ArtCloud, and other gallery management systems to keep your marketplace listings synced and accurate. The operational overhead disappears.
Revenue Focus
We track which platforms and listing approaches actually generate inquiries and sales, then double down on what works. Your marketplace investment should produce measurable returns, and we hold ourselves to that standard.
WHAT YOU MIGHT BE THINKING
Questions You Probably Have
"Should we even stay on Artsy / 1stDibs?" That depends on your gallery and your goals. Some platforms are worth the investment when properly managed; others are not. We will give you an honest assessment based on your specific situation, not try to sell you on keeping platforms that are not working.
"We have tried managing Artsy ourselves and it is too time-consuming." That is exactly why this service exists. We take over the ongoing management so you focus on running your gallery. The administrative burden of keeping listings updated across multiple platforms is what we handle.
"Will this actually generate sales?" We track inquiries and sales from each platform. If a marketplace is not producing results after we have optimized it, we will tell you and recommend reallocating that budget elsewhere. We do not justify platforms that are not working.
"What does it cost?" Marketplace management is typically part of a broader multi-channel package. We build scopes around your goals and your budget. Tell us what you are working with, and we will show you what is possible.
Let's review your platformsOUR CLIENTS
"Art World Marketing has been invaluable to my online presence as a photographer. They created an excellent comprehensive website, making it easy for me to showcase my work to clients. What I appreciate most is their quick response time whenever I need updates — they're reliable, maintain a warm and friendly contact, and ensure my site remains secure and current. Their understanding of how to present visual art online has significantly improved my professional presence and helped others discover my photography."
HOW IT WORKS
From First Conversation to Results
1. We Audit
We review your current marketplace presence: which platforms you are on, how your listings perform, what is missing, and where the quick wins are. You get an honest assessment of what is worth keeping and what is not.
2. We Optimize
We overhaul your listings, set up CMS integrations, launch online shows, and build a publishing cadence. Every listing is optimized for how collectors search and browse on each specific platform.
3. We Manage and Report
Ongoing management, new listings, shows, and inventory updates. You get regular reporting on inquiries and sales by platform so you always know which investments are paying off.
GET IN TOUCH
Let's Optimize Your Marketplace Presence
Tell us which marketplaces you are on and how they are performing. We will come back within 24 hours with specific recommendations for getting more from the platforms you are already paying for.
