Art World Marketing

CONTENT MARKETING FOR GALLERIES

Publishing Relevant Content as an Art Gallery.

Establish Your Gallery as an Authority through Art Content.

Content Marketing for Galleries means creating and sharing relevant, valuable content to existing and future clients, including artwork descriptions, artist biographies, blogs, white papers, guides, and videos. When done correctly, the material draws visitors to the website, brings in more revenue, and displays expertise. It establishes your gallery as an authority, and allows it be indexed by Google as such.

Consistent usage of content marketing for galleries builds and develops connections with both new and current clients. When your target audience perceives your gallery’s website as a valued source of information for artists and artworks, they are likelier to work with you in the future.

Content Marketing as an SEO Strategy.

Publishing content always serves a purpose: to answer the questions that your website’s visitors have. This is known as ‘search intent’, and strongly connects to the topic of Search Engine Optimization for Galleries (SEO). Researching what your clients search for and customizing your content to that, is the main idea behind Content Marketing.

For many, getting clients in the door is a key element of Art Gallery Marketing. Search engine marketing will help you in reaching out to individuals in the region who may be interested in visiting, contacting your gallery, and purchasing art.

Keywords should be common enough that prospective customers will look for them, but not so wide that your competition drowns you out. If you target the term “art gallery,” for example, you will be competing with every other gallery around the globe for the top spot in Google. A more targeted term, such as “modern art gallery in Houston”, which is known as a long-tail keyword, will have less competition and will connect you with individuals who are more interested in what you have to offer.

Man watching artworks in a gallery

Content Marketing Goals as an Art Gallery.

Setting and explaining your goals before beginning work on a particular piece of content is critical. Defining your art gallery’s goals can help you quantify your content’s performance in the future, which is especially useful if you need to plan next steps, follow up articles, and your budgets.

You may also design your art gallery’s content with particular objectives, such as raising your social media presence or expanding your newsletter email database. Setting your goals from the outset allows you to concentrate on creating content that will boost your chances of hitting those benchmarks.

Art gallery being visited by a young boy

Art Content & Blogging: A Good Starting Point for Content Marketing.

Every art gallery needs content marketing: from artwork descriptions to artist biographies, and from news posts around art events to local guides for future exhibitions. They will all help you as part of your larger Online Marketing Strategy.

Apart from the website content of your static landing pages, art blogging is an excellent strategy to increase online traffic from search engines. Search Engine Optimization (SEO) includes the process of writing carefully targeted textual content such as blogs to help people discover you online. This will draw what is known as Organic Traffic – people finding your gallery in the search results of Google. This makes Content Marketing very cost efficient, since you don’t have to pay to be found, unlike pay-per-click advertising (for example SEA).

Content Marketing for the Art World means you publish content about your industry that your audience will find interesting. Make articles such as art blogs – usually in content clusters – that include your goal keywords and address themes relevant to your gallery. Google will rank your gallery higher on the results page if you consistently upload high-quality material to your website, and search engine visitors will quickly locate your gallery that way.

Branding through Content Marketing.

Creating a strong brand identity can help you achieve your content marketing objectives. Even if your art gallery is modest, you should make an effort to create a digital identity with a distinct brand statement. Creating an online identity entails considering images, taglines, site design, logos and having a distinctive voice.

The branding aspect of content marketing comes to life through style, tone-of-voice and structure. Using the same stylistic elements in your content, makes sure your publications connect to your art gallery’s identity and image. As such, every piece of content you publish, needs to apply this same branding – making all aspects working together.

Content Marketing for Galleries: The Next Steps.

Content Marketing for the Art World goes hand in hand with solutions like Technical SEO and International SEO. Getting started can be difficult, so contact Art World Marketing if you need help. Usually, the next steps are simply creating content – preferably using solid SEO keyword research as a basis.

Getting your Gallery's Content Marketing Started.

Need sure how to do keyword research and publish relevant content? Let Art World Marketing help you out.