Art World Marketing


SEO Audits for Art Galleries: Boost Visibility and Drive Traffic.

Finding the Right Starting Point for Your Gallery's SEO.

An SEO Audit is the starting point for many Search Engine Optimization projects for art galleries. It will help define the current SEO efforts, how things can be improved, and what realistic short-term and long-term goals are. It involves reviewing various elements of a website such as its technical setup, on-page optimization, keyword research, and link building. The purpose of an SEO audit is to identify areas of improvement in a website’s search engine optimization, which can then be addressed in a marketing plan to improve the website’s ranking and visibility.

What is an SEO Audit?

An SEO audit is a process that evaluates a website’s technical setup, on-page optimization, keyword research, and link building. It aims to identify areas that need improvement and provide recommendations for optimizing an art website for search engines.

Man watching artworks in a gallery
Artworks on a wall

The Components of an SEO Audit for Art Galleries.

Technical Audit.

A technical audit involves reviewing a website’s technical setup, including its server response, website structure, and code. The purpose of a technical audit is to ensure that a website is technically sound and that it is accessible and crawlable by search engines.

On-page Optimization.

On-page optimization involves optimizing various elements of a website’s pages, including its content, images, and meta tags. The purpose of on-page optimization is to ensure that a website’s pages are relevant and optimized for the keywords they target.

Keyword Research.

Keyword research is the process of finding keywords and phrases that people are searching for when they want to find information about art galleries. Keyword research is important for optimizing a website for search engines because it helps determine what keywords and phrases people are searching for, which can then be used to optimize the website’s content.

Link Building.

Link building is the process of acquiring links to a website from other websites. The purpose of link building is to increase the authority and visibility of a website in search engines.

Man watching artworks in a gallery

Benefits of an SEO Audit for Art Galleries.

Increased Website Traffic (Organic Traffic, Local SEO)

An SEO audit can help art galleries increase their website traffic by improving their organic search rankings and local SEO. By identifying areas of improvement and making necessary changes, art galleries can increase their visibility in search engines and attract more organic traffic to their website.

Improved User Experience (Mobile-friendliness, Loading Speed)

Part of Technical SEO, an SEO audit can also help art galleries improve their user experience by ensuring that their website is mobile-friendly and has a fast loading speed. This will improve the overall experience for visitors and increase the likelihood that they will return to the website in the future.

Higher Search Engine Rankings (SERP Positions, Google My Business Listing)

Finally, an SEO audit can help art galleries achieve higher search engine rankings by improving their SERP positions and Google My Business listing. By making necessary changes and optimizations, art galleries can improve their visibility and relevance in search engines, resulting in higher rankings and more visibility.

Art Considerations in an SEO Audit.

Improving conversion rates on an art gallery’s website is one of the considerations in our SEO audit. That means, that we look at such aspects as artist presentation, artist biographies, artwork presentation, site structures, and available information about your gallery. Using the knowledge and experience we’ve built over the years, this will help going further in-depth in our SEO audits.

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The results of an SEO Audit.

Other than describing the status quo of a gallery’s SEO efforts and online presence, an SEO audit helps us agree on short-term and long-term measures to improve your gallery’s website’s searchability. Together, we can define what needs to happen, when it needs to happen, and what value that has for the overall goals of the gallery.

In our follow-up SEO reporting, we will draw on these statistics and goals to track progress. For example in terms of traffic and visitors to the gallery’s website, conversion rates, and bounce rates. This will help make sure the SEO audit we did at the beginning of the collaboration remains fruitful.

Why SEO Audits are Important for the Art World.

The benefits of an SEO audit for art galleries include increased website traffic, improved user experience, and higher search engine rankings. An SEO audit is a comprehensive analysis of a website’s performance in terms of search engine optimization, and it involves reviewing various elements such as technical setup, on-page optimization, keyword research, and link building.

In today’s digital world, having a strong online presence is crucial for the success of any business, including art galleries. An SEO audit can help art galleries overcome the challenges they face in their online presence and achieve their goals of increased visibility and relevance in search engines.

SEO Audit for Art Galleries: AWM Helps.

If you’re looking to improve your art gallery’s online presence, an SEO audit will help. Contact AWM today to schedule the next steps and see the benefits for yourself.