Search Engine Optimization for Galleries
SEO as an Art Gallery.
Art World Marketing is a leading online agency for the art market, working with art galleries worldwide. We drive website traffic, art sales and gallery visits by working on the online presence of the art world.
Your Gallery at the Top of Google using SEO for Galleries.
Search engine optimization for galleries is an important tool to use in order to reach potential customers and increase their web presence. SEO ensures that your website is visible and easily found when customers search for your gallery on search engines like Google.
Optimizing your website for the right keywords and phrases helps customers to find your website more easily. As such, it drives more traffic to it. Additionally, when done right, SEO helps to improve the user experience by providing relevant and accurate information, making it easier and faster for customers to access the information they need. In this way, SEO can help art galleries reach more customers and increase their visibility in the digital world.
If your gallery’s website is not optimized in a way that allows your ideal collectors to find it – and locate your artworks, it does not matter how unique your artwork is or how gorgeous your website is. This is where search engine optimization for galleries comes in.
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Publishing Useful and Interesting Content as Part of SEO for Galleries.
Many galleries have primarily visual websites with little text and plenty of pictures. However, relevant content is one of the primary techniques to rank better in search results and boost traffic to your gallery’s website. Why? The words that appear on your pages teach search engine crawlers a lot more about the content of your gallery than photos do. Content is as such most often used by search engines to determine how relevant and useful a website is for a particular search query – making it a huge part of search engine optimization for art galleries.
As a gallery, there’s nothing wrong with keeping a lot of pages very visual, but be sure to include essential text, such as profiles of the artists, updates on exhibitions and details on the local arts scene.
SEO Strategy: Content Marketing.
Content marketing also helps to engage visitors and build relationships with them, providing them with helpful and interesting information. It is also a great way to develop trust with website visitors, as they will see that the website is a reliable source of information. Finally, content marketing can help to increase conversions, as visitors are more likely to buy something if they trust and are familiar with the website.
Links: Part of the Foundation of a Gallery’s SEO.
Often referred to as linkbuilding, a link to your website is – in the eyes of Google – a vote on relevancy and authority. As such, gaining relevant links to your gallery’s website from other website is an important aspect of SEO. They prioritize content and pages that are valued by other websites and will rank these pages higher.
Links are as such an essential part of SEO for art galleries because it helps to increase the visibility and reach of the gallery online. Linkbuilding also helps to build relationships with other websites and organizations related to the art gallery, which can help to increase the credibility of the gallery and lead to more customers. Finally, linkbuilding allows art galleries to reach a wider audience and take advantage of the potential of the internet to reach people who might not otherwise be exposed to the gallery’s artwork.
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Search Engine Optimization: Link Earning.
You will want eyes (and other websites) on your sites – through sharing your blog articles, artworks, guides, artist biographies and online portfolio with your audience. It will help them know when you’ve published something, which will hopefully lead to both links and traffic. Publishing interesting content that will naturally and organically earn links, is within search engine optimization for art galleries known as link earning.
Mobile-First Indexing for SEO for an Art Gallery.
Search engine optimization for galleries, and its strategies, evolves with time, as Google updates its algorithms. Google announced a shift to mobile-first indexing in early 2018. Mobile-first indexing implies that search engines will primarily index and rank your gallery’s website through its mobile version. Why the change? Since people nowadays browse on mobile devices such as smartphones and tablets (perhaps more than desktop computers), websites must be user-friendly on all platforms.
The Importance of a Mobile-First Art Gallery Website.
A search engine produces relevant, high-quality search results. Google effectively suggests that if your gallery’s website isn’t mobile-friendly, it’s no longer relevant and doesn’t deserve a spot at the top of the search results.
SEO as an Art Gallery: Responsive Design.
The most straightforward and practical approach to ensure your website is ready for mobile-first indexing is to build it using responsive design, as Google advises.
Responsive web design ensures that websites are optimized for a variety of devices, from desktop computers to mobile phones and tablets. The website resizes, changes and conceals certain aspects of your website according to the viewer’s device.
By providing a consistent user experience regardless of device, responsive web design helps give visitors a positive experience when visiting your gallery’s website. Additionally, as more and more people use mobile devices to access the web, it is important to have a website that is designed to be mobile-friendly so that visitors can easily navigate and interact with the website.
Responsive design for Art SEO.
Being part of any SEO audit, responsive web design helps to improve SEO rankings, as search engines favor mobile-friendly websites. It is thus essential for modern websites, as it helps to ensure a positive user experience, improves SEO rankings, and makes websites more accessible for people using a variety of devices.
Keyword Research: Identify Your SEO Keywords as a Gallery.
A useful tip around search engine optimization for galleries: spend the first 15 minutes of your day considering your art’s target audience, as your audience and their interests will drive your keywords.
SEO keywords are essential for improving SEO rankings and driving more traffic to the site. They should be used in strategic locations, such as the titles and meta descriptions of webpages, and should be relevant to the content of the website and the audience your gallery addresses.
By using SEO keywords that are relevant to the art gallery website, visitors can more easily find the content they are searching for, and the website can be ranked higher in search engine results. Additionally, using keywords that are specific to the art gallery website can help to attract and engage visitors who are interested in the art gallery’s offerings. In summary, SEO keywords are an important tool for art gallery websites and can help to improve the visibility and engagement of the website.
Better Keyword Research than Your Art Competitors.
The more competition for a subject or keyword, the less likely you are to rank for that topic (and the more work is needed). Start broad, then narrow your search to particular themes such as “colorful abstract oil painter in Arles, France.” Try adding your location or other details to create more specific content than – for example – simply around terms like “paintings” or “buy art”.
SEO for an Art Gallery Takes Time.
SEO for galleries may take months to develop and improve as your gallery’s website and links acquire reputation and authority. It is for this reason that SEO requires consistency and long-term work, that will organically grow the longer your gallery invests in it. Update your news or blog page regularly, add works to your portfolio, post your gallery’s page on social media, and ensure your information is current.
Why as a Gallery, SEO Means Playing the Long Game.
As a gallery, SEO takes time because it is a long-term online marketing art strategy that requires consistent effort. As discussed above, SEO involves many different aspects such as keyword research, content optimization, link building, and more. Each of these steps take time to research, optimize, and execute. Additionally, search engines take time to crawl and index newly created content, meaning that it can take several weeks or months before search engine optimization for art galleries start to bear fruit. Search engine optimization for galleries is not a quick-fix solution, and it takes a significant amount of time and effort to achieve results.
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Art World Marketing offers SEO, Technical SEO, Content Marketing and SEO Consulting to art galleries. Contact us to discuss your next steps.