Using Your Gallery's Online Presence to Drive Results.
Thanks to the numerous user-friendly websites and social media platforms, art galleries can easily develop an online presence, using techniques such as SEO, content marketing, and technical SEO. The ease of establishing an online presence simplifies the challenging process of establishing your gallery as a professional business – which is well worth your effort. And a digital presence is crucial if you want to promote your art, artists, artworks and art events. Here are 4 suggestions to get started in the quickly growing online art market.
1. SEO: Creating Visibility on Search Engines.
Have a website will make it easy for your clients to locate you when they do an internet search for your art gallery. Search Engine Optimization (SEO) means employing additional keywords in your online content to rank high on search engine results pages, for all pages that are relevant to the art and artists you represent.
Consider employing long-tail keywords in your content marketing to attract clients if you work in a popular sector. The term “art gallery” by itself will not assist search engines like Google in identifying your unique gallery’s offering amid all other galleries out there. However, targeting “art gallery in Shoreditch” will make sure that highly relevant visitors find your website. A digital marketing strategy that Art World Marketing can help with.
2. Create an Appealing Gallery Website.
The first step to establishing an online presence is creating your website. Even though it may seem obvious to have a website, 28% of small companies don’t have websites. Having a dedicated website for your gallery will make it simpler for clients to find you and increase your gallery’s credibility.
Don’t worry about learning to code, as there are numerous website builders out there who can assist you in producing stunning, expert websites in only a day or so. Ensure that your website is clear, simple and has a solid web design across various mobile devices. Art World Marketing also offers web development for art galleries.
Take the next steps with your gallery's online presence
Get in touch to discuss how Art World Marketing can help build your gallery’s online presence.
3. Maintain a Presence on Social Media as an Art Gallery.
As a gallery, you’ll need more than simply your website to develop genuine interactions with your consumers. Nowadays, social media is the place to be if you want to meet new clients and artists, interact with them and promote artworks.
Furthermore, setting up a profile or page on popular social networking sites is free. If you posts updates regularly, you’ll have a higher chance of reaching more people than you would with only your gallery’s website traffic.
You’ll effectively get an endless free promotion when you provide material that your art audience share on their accounts. Maintaining an online presence in the art world, particularly on social media, can help you build connections with prospective clients, as you can reply to queries and get client feedback fast and easily.
4. Utilize Art Marketplaces.
Art-specialized marketplaces such as eBay and Artsy are a practical approach for galleries that want to immediately reach a larger audience (even worldwide). Marketplaces generally charge a commission, but will help in reaching a global audience for your art gallery.
Need a bit of help? Art World Marketing can help you understand which marketplaces are best for your artists and artworks.
Why an Online Presence Will Help Your Art Gallery
Art galleries looking to expand their reach and attract more visitors, a well-rounded marketing strategy is essential. This should include a focus on SEO to improve online visibility, engaging content marketing to showcase the gallery’s unique offerings, and leveraging social media to connect with potential customers and build a strong brand presence. By combining these approaches, art galleries can effectively promote their collections, events, and services to a wider audience and drive more foot traffic to their physical locations. Ultimately, a strong marketing strategy can help art galleries to achieve their business goals and create a lasting impact in the art world.
Take the Next Steps with Your Gallery's Online Marketing.
Talk To One Of Our Experts.
Send an e-mail to Emile directly. He’ll get back to you as soon as possible.