Art World Marketing

How Large Art Galleries Run Their SEO

Improve Your Art Gallery Ranking on Search Engines.

Your Gallery and how to Improve its Ranking on Search Engines.

Search Engine Optimization (SEO) is a service that enables businesses and organisations to gain visibility online. Art galleries are no exception as they strive to achieve high search engine rankings. The approach is no different from other online businesses, although their site structure is different due to their products. It brings together specific art gallery keywords and artwork descriptions, which helps to rank the business in search engines. The keywords include the type of art, the materials used, the subject of the painting and the city in which the gallery is located.

Large art galleries have routine processes to help them improve their online presence. In addition to the primary artwork description, blog posts and news sections are good ways to develop SEO content. The content developer can tactfully use keywords in these sections, which increases keyword concentration and improves the page’s search engine ranking. However, there is a process to successfully performing SEO on large art galleries, which is the subject of our discussion.

Keyword and Location Research for SEO.

Before you get too deep into technical SEO, do a keyword search to identify the most common words used in art galleries. These are popular words that other art galleries are using to rank on search engines. The best place to start is on your competitors’ sites. Monitor frequently used words, their position in the content and search engine rankings. For a clearer analysis, use keyword ranking tools such as SEMrush or Ahrefs to note the strength of these keywords. Their rankings will give you the exact words to use on your art gallery websites. More importantly, it will rank you in the same category, which will improve your art gallery’s presence and online marketing on search engines such as Google.

Three paintings in a gallery

You should also consider using locations, as this will localize your search. For example, “art gallery in London” helps narrow the search to the service and location. This is a common feature for people searching for art galleries as they hope to localize their search, known as Local SEO. As most websites are geo-mapped, search engines can narrow the search by location. The search will return the best results within the city/town. In addition to art galleries, the search can show some demographic characteristics that are directly or indirectly related to art. This is particularly useful for visitors who want to know more about the city.

Art gallery being visited by a young boy

Web Pages and Technical SEO Optimization.

You should optimize each web page for maximum results. If the art gallery is an online store, include all possible keywords that relate to the artwork description, store, and location on the web page. First, the title of the web page should have the name of the art and the art gallery. Second, the art description should include the art style, theme, and if possible, the price. The location is important because it geo-locates the description to a city/town, which improves its SEO ranking. If the business has multiple locations, each location should have a page with unique features and the name of the location. This not only differentiates the different art gallery locations, but also improves the overall ranking of the parent art gallery website.

Make sure you have as many pages optimized as possible to improve your overall ranking. With interlinked content through backlinks, it creates a web of online content. This increases the click-through rate, which significantly increases the ranking of the web page and website. More importantly, make small changes to other pages over time. They will have a big impact on the art gallery site in the long run, significantly improving its overall ranking. Next, submit your art gallery website to search engines and local directories to facilitate indexing. Indexing helps crawl the content and register keywords with the search engines. It also helps manage your content reputation and overall search engine ranking.

Linking, Monitoring and Evaluation for Gallery SEO.

Linking involves connecting your art gallery website to other equally competitive websites. It involves cross-promotional activities that touch on other businesses, websites or reputable companies. The goal is to redirect online traffic, generate new leads and acquire more customers. An art gallery with several high quality backlinks ranks higher as it gains validity online. These referrals encourage businesses within the same industry to work together for their own good (ranking). When several art galleries within the same location interlink, they improve their business credibility and collectively grow their SEO ranking. As much as they try to outdo each other, collaboration increases their chances of online visibility.

Art gallery's walls

All major art galleries perform their SEO objectively, with the goal of achieving the highest possible ranking. As you grow the art gallery over time, run it through web ranking tools regularly. Monitor its growth to understand where you need to improve. SEMrush and Google Webmaster are two of the most popular ranking tools on the web. They help you plan for SEO over time, which can guide you on how to best manage your website ranking experience. Work on feedback and reviews from customers and critics, and build the art gallery’s online presence. If you have a Google Business profile, work on getting positive reviews, as customers follow good reviews, especially for new businesses. The more positive reviews you have, the more traffic you will attract.

Social media is another way to connect. It brings together people from all walks of life who can visit and purchase the artwork. Compared to traditional search engines, social media aggregates more traffic to the art gallery website, leading to more conversions. It is easier to promote art galleries, exhibitions and events on social media. It is also a good way for backlinks, especially in the news section. However, be original in your content development and be creative with your posts because art is visual. The better they look, the more they attract and the higher the conversion.

Art World Marketing Sets Up Your Gallery's SEO.

Get in touch to discuss your gallery’s SEO, how it will benefit the gallery, and what we can do to improve your online presence.